AI Insights · Timothy · July 2022
Top 5 News and Magazines Apps on Android in Kenya Q2 2022
Discover the performance trends of the top 5 news and magazines apps on Android in Kenya for Q2 2022, including Bloomberg, Medium, Financial Times, The New York Times, and The Economist.
In the second quarter of 2022, the top 5 news and magazines apps on Android in Kenya showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how these apps fared.
Bloomberg: Finance Market News experienced fluctuations in its weekly revenue, peaking at around $147 in the last week of June. Weekly downloads saw an initial rise, reaching 903 in early May, before tapering off to 413 by the end of June. The app's weekly active users showed slight variations, maintaining a range between 3.2K and 3.8K throughout the quarter.
Medium saw a steady yet declining trend in weekly revenue, starting at $88 at the end of March and dropping to $43 by the end of June. Weekly downloads were relatively higher at the beginning of the quarter, peaking at 1.9K in early May, and then gradually decreasing to 1K by the end of June. The app's weekly active users followed a similar pattern, starting at 5K and fluctuating to close at approximately 5.1K.
Financial Times: Business News had a significant spike in weekly revenue at the end of April, reaching $122, but generally maintained lower values around $0 to $43 for most of the quarter. The app's weekly downloads showed a notable peak of 830 in early May, before stabilizing around 300-400 towards the end of the quarter. Active users remained consistent, fluctuating between 2.4K and 3.6K.
The New York Times demonstrated a varied revenue trend, with peaks and troughs, ending the quarter at $31. Weekly downloads were highest in mid-April at 1K, but decreased to 458 by the end of June. The app's weekly active users ranged from 5.3K to 7.2K, indicating a fairly stable user engagement throughout the period.
The Economist - News, Podcasts showed modest revenue figures, peaking at $46 at the end of April and fluctuating around $6 to $30 for the rest of the quarter. Weekly downloads reached a high of 597 in mid-April but dropped significantly to 212 by the end of June. The app's weekly active users remained relatively stable, ranging between 1.5K and 1.9K.
These insights are derived from Sensor Tower's data, providing a comprehensive look at the performance trends of these top news and magazine apps in Kenya on the Android platform during Q2 2022. For more detailed analysis and insights, visit Sensor Tower.